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Case Study

Exa

With a strong position in Saudi Arabia’s ceramic and porcelain tile industry, EXA Porcelain partnered with Yalla to build a fully responsive website that reflects its quality, expertise, and professional standards.

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Overview

EXA Porcelain manufactures and supplies premium ceramic and porcelain tiles across Saudi Arabia and international markets. With an extensive tile collection, globally recognised certifications, and strong sustainability credentials, EXA partnered with Yalla to get a website that could bring everything together without compromising performance or design, showcases their complete product range, certifications, and sustainability efforts in a compelling way.

Industry

Wholesale Building Materials

Technologies

Mobile, Front-end

Launched

2023

Country

KSA

How Yalla Transformed Exa?

Challenges

EXA Porcelain had a lot to showcase, but its website was not doing the brand justice. The extensive product catalogue was difficult to navigate, while slow performance and crawlability issues affected both users and search engines.

Solution

We designed a fully custom UI from scratch, creating a premium, product-focused interface that reflects EXA Porcelain’s brand identity.
Our experts developed a scalable custom CMS that organises the brand’s large product catalogue by category, application, and specification.
We created intuitive product navigation that helps architects, designers, and procurement professionals quickly discover relevant tiles based on their needs.
Our team optimised website performance through image compression, lazy loading, and smart caching, ensuring high-quality visuals.
We rebuilt the website architecture around SEO best practices, implementing clean URLs, structured data, optimised metadata, and mobile-first indexing.
We developed dedicated certification and sustainability sections, giving Floor Score, Indoor Advantage Gold, IKTIVA, Local Content Certificate, and LEED contributions.
We delivered a fully responsive website experience that adapts seamlessly across desktops, tablets, and mobile devices.

Results

41% reduced bounce rate
101% page speed score
92% increase in user engagement
46% growth in new organic traffic

Deliverables

EXA Porcelain combines premium tile manufacturing with a strong commitment to sustainability, but its previous website did not fully reflect the quality of its products. Yalla delivered a fully custom, performance-focused platform with an aesthetics-first UI, scalable product catalogue CMS, responsive design, and dedicated sustainability pages. EXA’s Chief Marketing Officer also praised Yalla’s professionalism, attention to detail, and overall project execution.