Haka Group

Challenges

Haka Group’s 57-year legacy spans seven industries, multiple business areas, and a wide audience of stakeholders. The challenge was to bring this scale together in one website that remained clear, fast, easy to navigate, and engaging.

Solution

• We developed a structured website architecture that brings Haka Group’s seven industries together while giving each business area a clear digital presence.
• Our team created intuitive navigation and user journeys that help investors, partners, customers, and other stakeholders quickly reach the information relevant to them.
• Our design team created a refined interface that reflects the brand’s established reputation while keeping the overall experience approachable and easy to explore.
• We rebuilt the frontend with responsive development and performance optimization to deliver a smooth experience across desktops, tablets, and mobile devices.
• We integrated Haka Foundation’s community and CSR initiatives into the website through a dedicated section that provides an organized structure.
• We organized Haka Group’s history, businesses, achievements, and initiatives into clear content sections that turn its 57-year legacy into an engaging digital story.
• We implemented SEO-friendly architecture, content organization, and entity-focused signals to strengthen the brand’s visibility across its industries and markets.

Results

• Full portfolio across seven industries communicated clearly in one place
• Haka Foundation's CSR work elevated on a dedicated platform it finally deserves
• Digital reach expanded to an international audience for the first time
• 57 years of legacy brought to life through structured and compelling storytelling