Let’s Get Started

This Could Be the Start of Something Incredible!

A transparent budget will help us ensure expectations are met. Not sure? Ballparks are fine.

Case Study

Ruya Bank

Ruya Bank is a UAE-based Islamic bank, licensed by the UAE Central Bank, that operates according to Shari’ah principles, making ethical banking simple and accessible for customers in the UAE. Ruya allows easier opening of personal, business, and savings accounts, while giving access to various digital banking services

Request A Quote

Overview

Ruya Bank is a digital Islamic bank in the UAE with a mission to make ethical banking easy and accessible for people across the region. However, to compete with the leading Islamic banks in the UAE, Ruya Bank needed stronger online visibility with comprehensive SEO. Yalla’s strategic SEO approach significantly helps Ruya to achieve higher search engine rankings, strengthening credibility and engaging potential customers.

Industry

Business and Finance

Technologies

SEO

Launched

2014

Country

UAE

How Yalla Transformed Ruya Bank?

Challenges

Ruya Bank faced low search visibility, intense competition from established UAE banks, limited visibility across AI platforms, difficulty ranking for competitive banking keywords, and the challenge of reaching both English- and Arabic-speaking audiences effectively.

Solution

Yalla improved Ruya Bank’s organic visibility through a targeted SEO strategy designed to increase Google rankings and qualified search traffic.
We optimized competitive banking keywords to help Ruya compete with established UAE banks and capture more high-intent searches.
Our SEO experts created and optimized bilingual English and Arabic content to strengthen Ruya’s reach across diverse UAE audiences.
We improved AI search visibility by optimizing content and website signals to help Ruya appear accurately across AI-powered search platforms.
We strengthened website authority through strategic on-page and off-page SEO, helping build greater trust and relevance in the banking sector.
Our team optimized key landing pages by improving content structure, internal linking, metadata, and keyword targeting to support better rankings and user engagement.
We implemented ongoing SEO monitoring and optimization to identify ranking opportunities, address performance gaps, and maintain Ruya’s growing search presence.

Results

68% increase in broker productivity
42% faster lead response time
31% increase in schedule viewing
85% improvement in sales team efficiency

Deliverables

Ruya Bank needed stronger digital visibility to compete in the UAE’s crowded banking sector and reach both English- and Arabic-speaking audiences. Yalla delivered a comprehensive SEO solution covering bilingual content optimisation, competitive keyword targeting, on-page and off-page SEO, AI search optimisation, landing page improvements, and ongoing performance monitoring that created a stronger foundation of Ruya Bank for sustained organic growth.